North Ave Ventures
Building Companies that Matter
Our Projects
The dominance of grass based lawns has had a calamitous impact on the environment. Lawnless hopes to inspire users to use native plant alternatives and help local nurseries and growers expand their customer base.
One threshold aims to delve away from the short term thinking that has dominated business media. Instead of focusing on quarter to quarter results, one threshold will provide media content that focuses on the broader implications of company performance and global climate change emissions.
Our Team
Mark Simmelkjaer
Product & Strategy
Brandon Winkler
Development
Kiera Madison
Strategy
Our Process
We first begin by identifying systemic problem(s) surrounding global emissions that can potentially be addressed in a entrepreneurial setting. For lawnless.com, that issue is the dominance of grass based lawns that has its origins in 18th century Europe. Lawns harm biodiversity and the care for grass based lawns increases CO2 emissions through the rampent use of gas powered lawn mowers. For onethreshold.com, the issue is the dominant business media's inability to focus on climate change related issues when covering company performance. Instead of focusing strictly on issues of "Growth" and short term financial performance, onethreshold.com seeks cover emissions and company performance with the intensity and focus it deserves. Our initial process will include video based interviews with journalist and writers that focus on these topics.