We first begin by identifying systemic problem(s) surrounding global emissions that can potentially be addressed in a entrepreneurial setting. For lawnless.com, that issue is the dominance of grass based lawns that has its origins in 18th century Europe. Lawns harm biodiversity and the care for grass based lawns increases CO2 emissions through the rampent use of gas powered lawn mowers. For onethreshold.com, the issue is the dominant business media's inability to focus on climate change related issues when covering company performance. Instead of focusing strictly on issues of "Growth" and short term financial performance, onethreshold.com seeks cover emissions and company performance with the intensity and focus it deserves. Our initial process will include video based interviews with journalist and writers that focus on these topics.